Session D3

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Session D3
Session Title:	Design and creativity driving innovation in AAL
Date:	25 September 2012, 16.00 – 17.30 h
Format:	Creative Thinking Activity Workshop, lead by Jonne Ceserani
Session chair:	Peter Saraga
Session responsible:	Jackie Marshall-Cyrus and Geja Langerveld
Room:	Castor
Session Content
Rationale Design has been defined as the process that links creativity and innovation. It does this by shaping ideas to become practical and attractive propositions for users or customers; but what is creativity? How can it be fostered, developed or unleashed? The aim of this session To explore a knowledge base that has a proven track record in many other business sectors, including management and education.This knowledge base has facilitated diverse other market areas in the successful conceptualisation, development (including consumer-led approaches and proto-tpying) and exploitation of their products, services and systems. The application of its methodologies and perspectives to technological, business and social innovation has not received due attention within the AAL JP itself. Therefore in the spirit of learning and changing to reflect the contexts in which innovation is taking place in the field of ambient assisted living, this session will provide participants with an opportunity to experience how to unlock their own creativity and those of their project teams. It demonstrates how with the right tools, innovation and AAL products and services can make the transition from poor uptake to exciting innovations that people really want. Target audience AAL community, public, industry, designers, academics, policy makers, older adults. Maximum number of attendees: 50 delegates. Workshop Lead: Jonne Ceserani (Power & Grace UK)