Session D2
| Session D2 | ||
| Working Title: | Creativity and design | |
| Session responsible: | Jackie Marshall-Cyrus | |
| Session chair: | to be appointed | |
| Format: | ||
| Date and time: | 25 September 2012, 11.00 – 12.30 h | |
| Room: | Castor | |
| Session Content | ||
| Rationale Outright success in the exploitation and commercialisation of project outcomes from the first Call are yet to be determined, although the AAL JP has funded 5 collaborative research and development Calls since 2008. Despite this much learning and adaptation has taken place during this period and as the global economic, political, social and technological climates change, the AAL JP and its participants need to keep abreast and alert if European businesses and economies are to remain viable and competitive. Simply put, to survive in challenging economic conditions and stay ahead of overseas competition, EU businesses must add value – designing innovative products and services that will unlock new markets and deliver what consumers locally, regionally, nationally and internationally need and/or desire. Design is increasingly being used beyond this traditional remit as a strategic tool which enhances performance and unlocks innovation. Research has begun to examine this interdisciplinary role of design, and future work must aim to understand its full impact on business performance. In this session will dispel the myths and address poor or outdated understanding around design. Participants will gain a refreshing insight into how design has developed, diversified and responded in meeting the needs of economies, societies and innovation. You will understand how the design knowledge base has expanded and is now an integral part of international social and economic strategies for business growth and development. Speakers: to be invited | ||