Marketing AAL solutions
Creating a solution that can help people retain independence in their old age is a fantastic achievement, but it mean nothing if that solution does not find its way to the people who need it. Turning the results of an AAL project into a successfully business depends on successful marketing. The sessions in this theme will cover all aspects of how to market AAL solutions, covering topics such as best practice, effective communication, success stories, and the best business models for reaching consumers.
Workshops
Mobile transformation: Apps and methods from IBM and Apple
Tuesday 09.00-10.30
Mobile solutions help to synchronise care activities between older adults and support organisations. Simple apps can build stronger relationships between carers and those who need care, making everybody’s lives easier. This is a niche that has seen much activity in recent years and there now exists a large portfolio of offerings that can help with this type of communcaition. This session will look at apps and methods that have been developed by IBM and Apple to address these needs. The participants will learn how mobile apps can transform the way that organisations and service providers communicate with older adults.
The presentations from this workshop can be found here.
Joern Skerswetat (chair)
Supertrends SWOT Matrix
Tuesday 16.00-17.30
“People first” is a basic motto of human-centred design. Knowing and understanding the needs, pains and gains of people is essential for the successful business development of any AAL solution. This workshop will give the participants tools to place themselves in their audience’s shoes. In the workshop the participants will learn (learning by doing) some marketing analysis and ideation techniques that will help them turn fresh knowledge and possibilities into strategic business decisions. During this workshop, participants will decide how 20 selected market super-trends will affect their business, either as a strength, weakness, opportunity or threat.
Montse Monllau (chair)
Lorena Vegas
Suddenly she knew…
Wednesday 09.00-10.30
…that she had chosen the right session. Because we all like good stories, so this session is about the importance of telling successful stories in AAL. It begins when searching for partners for your AAL project idea, and in the end will help when you finally want to sell to an investor or a potential customer. This workshop will look at the elements of a well-told story and the skills of transferring this knowledge to construct concrete, vivid stories that may lead to successful AAL products. Experts from different fields will share their wisdom about storytellingand tell us their successful AAL product stories.
Rolf Kistler (chair)
Ralph Eichenberger
Implementation and upscaling of AAL solutions
Wednesday 14.00-15.30
The implementation and upscaling of AAL services and technologies for older people is still limited across Europe due to structural financing possibilities, legislation, and a lack of acceptance amongst care professionals. The goal of this session is to present and discuss experiences with a variety of implementation strategies and financing possibilities in three countries: The Netherlands, Switzerland and France. Topics discussed will include: the pros and cons of the ‘business-consumer, consumer to business’ model, the ‘business-to-business-to-consumer’ model, the ‘Health Impact Bond’ (an instrument for upscaling of innovations, including technical innovations), and the role of technology acceptance in the implementation and upscaling of AAL solutions.
Henk Herman Nap (chair)
Johann van der Leeuw
Public procurement of AAL solutions – Preliminary lessons learnt from the STOPandGO project
Wednesday 16.00-17.30
Public procurement of innovations (PPI) is a promising instrument for boosting the adoption of existing innovations by public administration and to create critical mass and additional validation for solutions that have just or are about to enter the market. STOPandGO is the only European project addressing how to implement the PPI instrument for services for older adults in Europe. The main objective of this workshop is to share with the audience how things actually happen in this procurement processes and to create awareness of the real barriers and challenges of the instrument. It will also offer potential early adopters of the approach a head start and give suppliers an insight into how they could benefit from this new approach.
Sofia Moreno Perez (chair)
Ilse Bierhoff