Turning an AAL project into a successful business case: Experiences from SMEs in AAL projects 

Theme 4
Wednesday 25 September 9:45-10:30
Room: Suecia

Even though promising technologies and services are being developed during AAL projects, this does not automatically lead to successful products that appear on the market. In addition, adoption rates might be low in the end and scalability is difficult, but what else besides writing a good business plan is of importance?

In this workshop, the essential steps in developing and executing a good business plan will be mentioned and in-depth insights shared about experiences and lessons learned from the past, both failures and success stories. In particular, the SMEs Sensara, Tinybots and ASCOM are invited to share their experiences. Together with the participants, insights on essential conditions will be discussed and enriched; from the development of an idea to the final product that will be marketed. There will be a special focus on the relationship with end-users, the broader public, care organisations and other stakeholders like insurance companies and municipalities.

Speakers:

MSc Johan van der Leeuw, senior advisor healthcare technology and expert telecare / home automation care at Vilans; Dr Henk Herman Nap, senior researcher innovation & eHealth at Vilans and visiting senior researcher Human-Technology Interaction at the Technical University Eindhoven will be leading this workshop, with support of several SMEs.