Theme 2: Business to consumer market – The silver economy dimensions
Yesterday we revealed the first theme of the AAL Forum 2018, Life after AAL – Ensuring solutions are getting to the market.
Today it’s the turn of theme 2.
Theme 2: Business to consumer market – The silver economy dimensions
This theme aims to bridge the gap between the silver economy and active and assisted living technology by seeking to form an understanding of how to market this technology successfully. By being aware of what is attractive to emerging silver agers, it is possible to get AAL products and services closer to making a real social impact.
Europe has already started implementing new ideas and taking exciting action in answer to the challenges it faces with its changing demographic. The AAL Forum will look at how AAL solutions can support and be supported by this existing development, including how to tap into marketing strategies in the ICT for ageing domain.
Some of the proposed workshop topics look at:
- Hi-tech, high touch: Authorised active advisors and mediators between AAL providers and consumers
- De-stigmatisation in the silver economy
- Turning Alexa into AALexa
Click here to find more workshops.
Keep an eye out tomorrow, we’ll be revealing Theme 3!
Register now to receive reduced early bird tickets!