Track C – Supporting projects to market

The presentations must be understood and kept as part of AAL Forum 2014 and accessible to users without any change or alteration of any kind

Although the AAL JP has invested the past 6 years over Euro 600 Mio in R&D, and support action to bring AAL solutions to the market, the AAL market has not yet developed a clear cut profile and visibility. In this track we want to explore the reasons for this. What is (are) the value proposition(s) for this market and how can we arrive there? What are the market drivers and how can we make use of them? What economic and social impact do we expect and how do we measure it? What legal model (SME, Multi National, PPP, etc.) is best suited to impose this impact?

These issues will be discussed in 4 different sessions:
C1. Value proposition
C2. AAL-Projects: Evaluation of AAL Markets
C3. Economic and social impacts
C4. Informal care: a market factor
C5. Promoting innovation by scaling up: myth or fact?

C1 – Value proposition

Session Chair: Urs Guggenbuehl, SBFI, Switzerland
Session Responsible: Urs Guggenbuehl, SBFI, Switzerland and Peter Saraga, AAL Advisory Board, United Kingdom

AAL financed projects aim for a market entry of maximum 3 years after completing the R&D project. A successful market entry however depends very much on the specific “Value Proposition”, a promise of value to be delivered and a belief from the customer that value will be experienced.
Creating a value proposition is part of a business strategy. It needs to be considered already when starting the R&D project and must be continuously improved during the development until the market entry.
A value proposition for a new product or service should state its capability, the expected impact, a proof, and the cost, that is, the price a customer is expected to pay.
In this session we want to explore further, what makes a typical value propositions for AAL markets, how can a value proposition for AAL markets be derived and how can it be continuously improved.

Invited Speaker:
Andrea Kofler, University of Applied Science Zurich, Switzerland – download presentationContributions:

C1-1 SAAPHO: Secure Active Aging. Participation and Health for the Old GuillemSerra, XavierRafael, FelipMiralles – Barcelona Digital (Spain) – download presentation
C1-2 Stakeholders and value proposition CarlosGarcía-Gordillo, CGG Management Consultant (Spain) – download presentation
C1-3 Value Proposition meets Values in Action (ViA) Christiane Moser, Manfred Tscheligi – ICT&S Center, University of Salzburg (Austria) – download presentation
Manuel Eisele, Philipp Osl – Institute of Information Management, University of St. Gallen (Switzerland)
C1-4 The value proposition of the VictoryaHome project Gunn Hilde Rotvold, Tromsø Telemedicine Consult As (Norway) – download presentation
C1-5 People Value Canvas a new user-centric tool for value creation Äyväri Laurea University of Applied Sciences (Finland) – download presentation

C2 – AAL-Projects: Evaluation of AAL Markets

Session Chair: Andrea Kofler, University of Applied Science Zurich, Switzerland
Session Responsible: Urs Guggenbuehl, SBFI, Switzerland and Peter Saraga, AAL Advisory Board, United Kingdom
Although we have invested in AAL-Markets for many years now, it has not yet become a clear cut market. In the following session we want to explore what has been achieved, what the drivers are (e-Health, ICT, smart homes, etc.) behind this market and how this market is about to evolve in the near future.

Invited Speakers:
Filippo Cavallo, The BioRobotics Institute, Scuola Superiore Sant’Anna, AALIANCE2 Network, Italy – download presentation
Gabriella Cattaneo, IDC European Government Consulting, Italy – download presentation
JC Castrosin, AALA, Spain – download presentation
Ingo Kirchhoff, Hocoma, Switzerland – download presentation

Contributions:
C2-1 Introduction to a Study on Criteria of Successful End User Involvement in AAL MarjoRauhala, SusanneOechsner, GeorgEdelmayer, Vienna University of Technology, Centre for Applied Assistive Technologies, Austria
C2-2 HEREiAM WilRijnen – Smart Homes (Netherlands) – download presentation

C3 – Economic and social impacts

Session Chair: Peter Saraga, AAL Advisory Board, United Kingdom
Session Responsible: Urs Guggenbuehl, SBFI, Switzerland and Peter Saraga, AAL Advisory Board, United Kingdom

Despite the many trials and evaluations that have been conducted, there is still much argument about the economic and social impact, and cost effectiveness of AAL “solutions”. These difficulties are often compounded by the separation of payer and beneficiary.
This session aims bring together the disparate stakeholders to explore these issues , develop a better understanding, and attempt to thrash out the concepts, myths and realities.

Invited Speaker:
Henning Seiding, Denemark

Contributions:
C3-1 Costs and Benefits of AAL solutions high benefits for low costs? Rainer Planinc, Martin Kampel – Vienna University of Technology (Austria) – download presentation
C3-2 The OPEA Assessment Framework for Large-Scale Open Platform Deployments in AAL Marleen de Mul – Erasmus University Rotterdam (The Netherlands) – download presentation
C3-3 Cost savings and ethical concerns in a monitoring system Marcel Boner – DomoSafety AG (Switzerland) –download presentation
C3-4 The Caring Community\nan integrative PPP approach to foster and sustain healthy environments Kerstin Wessig – Hochschule Luzern (Switzerland) – download presentation

C4 – Informal care: a market factor

Session Chair: Sophia Moreno, Spain
Session Responsible: Urs Guggenbuehl, SBFI, Switzerland and Peter Saraga, AAL Advisory Board, United Kingdom

Informal care has always been a critical element of the overall care system. As technology (ICT) eases the integration between formal and informal care, there is an increasing recognition that informal care is also becoming an important factor in the AAL market. In this session we would like to explore the development of the relationship of these paradigms and how it impacts on the market.

Invited Speaker:
Maggie Ellis, LSE, United Kingdom – download presentation

Contributions:
C4-1 SOPHIA project – Senior Occupation after Profession: Habit Intriguing Adults Anna Palaiologk – ISOIN (Spain) – download presentation
C4-2 ProMe: A theoretical framework for online mentoring Katia Neureiter – ICT&S Center, University of Salzburg (Austria) – download presentation
C4-3 RelaxedCare – Connecting People in Care Situations Emanuel Sandner – AIT Austrian Institute of Technology GmbH (Austria) – download presentation
C4-4 Towards a new multilingual web platform supporting informal carers in Europe Areti Efthymiou – Eurocarers (Irland) – download presentation
C4-5 Connections in the context of informal care: How much is needed? Susanne Schinkinger – Vienna University of Technology, Multidisciplinary Design Group (Austria) – download presentation

C5 – Promoting innovation by scaling up: myth or fact?

Session Chair: Reiner Wichert, Fraunhofer AAL, Germany
Session Responsible: Reiner Wichert, Fraunhofer AAL, Germany

The Strategic Implementation Plan [1] for launching EIP-AHA as well as the associated Operational Plan [2] assume that innovation can be promoted by scaling up. More specifically, they see “scaling-up and generating critical mass” as “key for successful implementation” [2]. This session aims at assessing this assumption. One-third of the time will be used for reporting in short about (running) experiences with large-scale rollouts by four invited speakers (each 5 minutes). The focus of these very short presentations will be on the way and extent that the corresponding programmes / actions / projects affect the market in terms of promoting innovation. The remaining part of the time (ca. 1 hour) will be used to discuss the effectiveness of the presented strategies in comparison. A notetaker will create a report from this session that will be finalized by the attending presenters in order to provide EIP-AHA with related feedback for the improvement of the effectiveness of the EIP-AHA action plans.

Invited Speakers:
Jan Komarek, European Commission, Belgium – download presentation
Andrea Pavlickova, HS24/Scottish Centre for Telehealth and Telecare, UK – download presentation
Esteban de Manuel, KRONIKGUNE, Spain – download presentation
Mariëlle Swinkels, Province of Noord-Brabant, Netherlands –download presentation
Saied Tazari, Fraunhofer IGD, Germany – download presentation